Keeping the fellas safe.

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Prostate cancer is to men what breast cancer is to women; it claims a lot of lives every year but is very treatable if detected early. An estimated 21,300 Canadian men will be diagnosed with prostate cancer this year, and 4,100 will die. Our friends at Prostate Cancer Canada are dedicated to saving and improving more lives through research, shared knowledge and partnership.

So why is it important to Hill Street? Alcohol consumption increases the risk of developing cancer, and conflicts with the medications used to treat the disease. It’s for reasons like this that we started Hill Street. And it’s why we’re devoting a portion of every sale to support the fight against this sneaky, man-hating disease.

We love our dads, husbands, brothers, sons and grandfathers, but we all know how stubborn they can be when it comes to seeing a doctor. So we’re asking you to help convince the 50+ year old men you know to get screened regularly (try dangling a tasty, ice-cold Hill Street brew in front of them).